Importance of a Logo

When you start a business, you need to create the quickest possible route to business success. A logo helps to create this by contributing to your business's visibility, credibility, and memorability -- three factors that will help your business to grow and achieve success. So, while putting off your logo development may seem like a prudent idea from a cash-flow point of view, it could result in your business never getting off the ground. It can also lead to your business folding when it would otherwise succeed.

If you think that you can't afford to design a logo when starting your business, consider the outcomes -- how can you afford not to?

A good business logo can be the difference between success and failure for your company. Organizations of all sizes face the same problem: the challenge of creating a long lasting impression in an extremely brand conscious customer. A good business logo can help you do this. It can aid a business in establishing its corporate identity by bringing your business’ objectives to the forefront.

A good logo is helps to attract customers, especially when your business is just starting. Your business logo should be designed to attract attention and help to create an impact. An example of a very striking logo is Nike. The ‘swoosh’ is a prefect model of a well designed, simple, yet highly effective logo. This single swoosh is enough for people to know that your shoes or your clothing is from Nike and that you are a quality conscious consumer.

Another reason having a logo is so important is because it helps to set your business apart from the competition. A professionally designed logo can assist a company in creating an image that is distinct. It is used in your advertising campaigns to promote your business to a much wider audience and encourage your brand’s recognition.

Creating a business logo is not difficult, it requires that you know what you want your logo to say about your company. Your logo should be aesthetically pleasing and evoke feelings of trust and reliability. Remember that your logo speaks volumes about your business

Using the Logo

A company logo is a visual representation which gives an organization a unique identity. Major emphasis is put on marketing and promotion of the business and the logo is used as a marketing tool.

Business Cards

What does your card say about you? Mine says successful, dependable, legitimate.

First of all make sure the your card is memorable. Logos are important and if you don’t have a logo it is essential that you get one. Grab your prosepective client’s attention with your small bit of paper. The kind of paper you use is important too.

Have your cards professionally printed. Don’t make them on your computer. When you print them yourself, thy look homemade. Cheap. Spend a little extra money and get the best.
Some graphic designer can handle the design and printing for you. This is ideal and they can deliver a superior business card right to your door.
Longgraphics is one such company.

Your business cards leave a lasting impression. Remind people of who you are by leaving behind a good impression — on a card.

Brochures and Postcards

The corporate logo is an integral part of a company brochure and all collateral material. The company brochure is designed to promote and introduce company products and services. Whether it is a single page flyer, tri-fold or 12 page catalog your logo should be featured prominently on the cover and back cover to give the customer easy access to your contact information.

Web Sites

The internet is visited by millions of people daily; therefore a good quality web site with your company logo clearly visible is essential for business success. Business is promoted on the internet through the use of corporate logos. A well designed corporate logo helps in getting more clients to the business via the internet. Most online viewers pay attention to corporate logos, thus the contribution of logo in business cannot be overlooked.

Corporate Logo Advantages:

• Identification of the business.
• A well designed company logo indicates reliability & professionalism.
• Provides legitimacy to the business.
• Contribute in attracting customers to the business.

Professional Designers

The logo should be designed by a graphic design professional. Designers are trained in creating all types of logo design for companies. The specification of the logo should be provided to the designers and the appropriate logo will be selected.

About the Designer

Steve Long has enjoyed a career as a graphic designer and illustrator for over 20 years. His strong understanding of color, composition and form are evident in his work.

You can contact him at: stevelong@longgraphics.com